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Best Tips Fridays is a series, posted every other Friday or when we can, where we round-up some of the great tips from other bloggers and website owners. If you want to send in your own tip and get a backlink in return, then just email the tip to helloworld [at] admining.net!
Anyway, I’m not gonna waste anymore time. Let’s just dive in!
Keep Your Paragraphs Short
Don’t make a paragraph longer than 4 lines. Since people scan online, your big, chunky paragraphs don’t stand a chance at getting read, so don’t make them longer than 4 lines.
I used to write huge blog posts and paragraphs, but here lately I’ve been trying to keep things short. One thing I noticed about short posts, is that they seem to have a lower bounce rate compared to long posts. I’m assuming that once people see a huge block of text, they just go to another place where they don’t have to read as much.
Reply to as many commenters as possible, as often as possible. Responding individually to a reader lets them know that their thoughts matter, and your blog isn’t just a soapbox — it’s an active dialogue between many interested parties.
Replies are one of the best ways to measure how engaged a community is, and there’s no better person than the author to lead by example.
While it is important for you to regularly reply to those commenting on your blog; I don’t think you should reply to comments that are “generic”.
For example, I think it’s cool when someone comments saying they enjoyed my post, but I don’t usually reply to these comments because it doesn’t add much to the conversation.
Connect with industry experts.
A great way to start out is to discover what parts of an industry you are interested in. For example, if you are passionate about internet marketing, you may want to connect with blogging, social media, Analytics, SEO, or mobile experts. You can follow people in your specific niche or choose to follow people in all of these internet marketing categories.
While I’m not really a fan of the word “expert”, I agree that it’s important to communicate with the top people in your niche. It may seem obvious to you, but a lot of people fail to do it.
I think many people are afraid of rejection. But even though someone has 100k followers, they might still be interested in chatting with you. Send them a tweet, email, or see if they may be interested in a skype call. It won’t hurt to put yourself out there, and don’t be scared to.
Ten-thousand cheap carabiners are not promoting anything when they land in the trash after one use. A thousand well-made USB drives will always be more effective. Think about the items you pick up at a trade-show or career fair. People don’t need more stress balls, but they will use pens and tote-bags. To be sure that the promotional items you purchase are high quality, demand samples and make sure the company you purchase from guarantees their products.
I think we’ve all seen a terrible contest prize at some point. I’ve seen so many crappy contest prizes that I’m actually blown away when a forum is giving away something good.
Seriously though, if you’re going to hold a contest/promotion then make what you’re giving away something worthwhile. You can’t expect to have a successful contest by giving away $10 in prizes, or some free hosting (been seeing this a lot lately). The contest prize doesn’t have to be outrageous, but make sure it’s something the winner can use on a daily basis or something the winner will remember for a while. And, if you can’t afford to give out a huge prize, then consider sponsors.
Well, above is this week’s best tips. I hope you enjoyed the tips, and if you did, then make sure to check out the above sites. Also, if you want to submit your own tip, then send me an email at helloworld [at] admining.net. Anyway, have a great Friday!